Not a hoax. Not a dream sequence. The name and trademark have been secured by the folks who know the brand best:
And this fledgling company -- founded and run by Jayson Elliot, Ernie Gygax, Luke Gygax, Tim Kask, James Carpio, and Jim Wampler -- will roll out their first product this December:
I haven't been this excited since 1982.
The Dwellers in the Mirage
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I'm presently finishing work on a long essay about ten works of "forgotten
fantasy" – stories I consider to have been influential or otherwise
important ...


I have an update from Tim Kask on the nature of this on my blog:
ReplyDeletehttp://www.gamersandgrognards.blogspot.com/2012/11/tsr-gygax-magazine-update-from-tim-kask.html